AI website chatbot that answers visitors and sends qualified leads to your CRM
An AI chatbot for your website answers visitors from your own pages, prices and policies. It asks for a phone or email, qualifies the request and creates a lead in your CRM. Your sales team gets the lead with the whole conversation attached.
What hurts
A visitor lands on your site in the evening with a simple question and finds no answer. The contact form looks like too much effort, so they leave for a competitor. You paid for that click, and the traffic just disappears.
A typical live chat either stays silent or replies with "a manager will contact you". Your team spends the morning on the same questions about price, delivery and opening hours. Less time is left for actual selling.
Even when a visitor leaves a contact, it often never reaches the CRM. Someone copies it by hand, and the source and the context get lost. Later nobody can tell which page or which campaign brought the customer.
What we build
- Chat widget for your site with your colours, launcher and greeting
- Knowledge base built from your pages, price list, delivery terms and FAQ (RAG)
- Qualification flows: what to ask, when to request a contact, when to hand over
- Lead or deal creation in your CRM with the full transcript and source
- Handover to a person during working hours and a callback request after hours
- Guardrails: the agent never invents prices or promises anything outside the knowledge base
- An agent test suite we run before every prompt change
- Chat events sent to Google Analytics for conversion analysis
What you get
- Live widget on your site and the embed code for your template
- Working CRM integration with field mapping
- Access to the Happ dashboard with conversation history and a knowledge base editor
- Agent test suite with the latest run results
- Guide for your sales team and a short training session
How we measure the result
- Share of conversations the agent resolves without a person
- Number of chat leads created in the CRM per week
- Time to first reply for a visitor
- Chat to lead and lead to payment conversion from CRM data
- Share of chats handed over to a person, with reasons
Systems and stack
Industries
Questions
How much does it cost and what drives the price?
From $5,000 for a turnkey project. Price depends on the size of the knowledge base, the number of flows and how complex the CRM integration is. After discovery we give a fixed estimate within 2-3 days. If we overrun through our own fault, we finish at our cost. Model tokens are billed separately based on actual usage.
How long does it take?
Usually 3–5 weeks. In the first week we collect your content, real customer questions and rules. Then we build the agent, write tests and demo progress every week. We launch on some pages or part of the traffic first and roll out site wide after reviewing real conversations.
What do you need from us?
Access to the website, or someone who can paste the widget code. Material for the knowledge base: prices, terms, FAQ, sample customer conversations. CRM access with permission to create leads. And one person on your side who knows the product and signs off on flows.
Which CRMs and website platforms does it support?
The widget works on any site: WordPress, Shopify, WooCommerce, Horoshop, Next.js or a custom stack. We connect HubSpot, Pipedrive, Kommo, KeyCRM and SalesDrive out of the box. Other CRMs, such as Odoo or MS Dynamics, connect through their API, and we include that in the estimate.
What if the chatbot gives a wrong answer?
AI sometimes gets things wrong, so the agent answers only from your knowledge base and never invents prices. Outside that scope it says it will check and hands over to a person. We run the test suite before every change. You see every conversation and can fix an answer in the knowledge base without a developer.
How is personal data handled?
We sign a DPA and NDA before getting access and work under ISO/IEC 27001:2022. Visitor data stays in your CRM and on the Happ platform, and it is not used to train third party models. We add a consent notice to the widget for GDPR and the EU AI Act transparency rule, so visitors know they are talking to an AI.
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Describe the task. We reply within one business day, the first call is with the founder.
Describe the task. The first call is with the founder.
We reply within one business day. 30 minutes to tell you whether it is worth doing and what it costs.