AI Instagram agent that replies to DMs and comments and sells from your posts
Every post gets "price?" and "do you have my size?". An AI agent replies in comments and DMs, pulls data from your product catalogue, moves the customer to an order and creates a lead in your CRM.
What hurts
After a good post or ad, your inbox overflows. The social media manager cannot keep up, the customer waits an hour and buys elsewhere. The hottest requests often come in the evening, when nobody is online.
Comments repeat the same question a hundred times. "Price in DM" annoys people, and no answer looks like being ignored. Some questions drown among emoji and reactions.
Even when a sale happens, it rarely reaches the CRM with its source. You cannot tell which post or creative brought the order, so the ad budget is split by guesswork.
What we build
- Instagram professional account connection through the Meta Graph API
- DM replies on price, stock, sizes, delivery and payment
- Comment replies with an invitation to DMs, by your rules
- Connection to your product catalogue or feed for current prices and stock
- Image understanding: a customer sends a screenshot and the agent finds the product
- Lead or order creation in your CRM with a link to the post or ad
- Handover to a person for complaints, unusual requests and large orders
- Agent tests and a filter that ignores provocation and spam
What you get
- Connected Instagram account and a working AI agent
- Integration with your product catalogue and CRM
- Happ dashboard with DMs, comments and reply statistics
- Test suite and the latest run report
- Guide for social media and sales staff on when to step in
How we measure the result
- Share of DMs and comments the agent answered on its own
- DM reply time in and out of working hours
- Instagram leads and orders in the CRM with their source
- Comment to DM and DM to order conversion
Systems and stack
Industries
Questions
How much does it cost and what drives the price?
From $5,000 per project. Price depends on catalogue size, CRM complexity, image recognition and the number of accounts. The estimate is fixed 2-3 days after discovery, and we cover any overrun caused by us. Model tokens are billed separately based on actual usage.
Will Meta block our account for using a bot?
We only use the official Graph API and stay within Meta rules: we reply to messages the customer started, within the allowed window. We never send unsolicited mass DMs. This is the official route, so the risk is far lower than with unofficial tools.
What do you need from us?
An Instagram professional account linked to a Facebook page and admin access in Meta Business. A product feed or catalogue export with prices and stock. CRM access. And your reply rules: tone of voice, what can be promised, when to call a person.
How does the agent handle negative comments?
The agent does not argue. It replies briefly with your template and hands the case to a person straight away. It skips provocation and spam. AI sometimes misjudges tone, so in the first weeks we review these cases with you and adjust the rules.
What happens after launch?
We usually start with DMs or a few posts, then extend to all posts and ads. Support runs under an SLA: monitoring, updates for Meta API changes, and new flows for promotions and seasonal launches.
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Describe the task. We reply within one business day, the first call is with the founder.
Describe the task. The first call is with the founder.
We reply within one business day. 30 minutes to tell you whether it is worth doing and what it costs.