Real-time AI prompts for sales reps during calls, plus scoring and coaching plans
The system listens to the call between your rep and the customer and shows prompts on screen. How to handle an objection, which price to quote, what to ask next. After the call it scores the conversation and suggests what the rep should learn.
What hurts
A new rep starts calling a week after training. They freeze at the first objection. Senior colleagues are busy, and the customer will not wait while the rep searches a document.
Scripts and price lists keep changing. Reps quote old prices and forget new offers and terms. The mistake surfaces when the customer already has the invoice.
Managers coach everyone the same way because they do not know who is weak at what. One rep cannot close, another never asks about budget. Without reviewing real calls, coaching is guesswork.
What we build
- Real-time streaming transcription from your telephony over SIP or your cloud PBX
- On-screen prompts: objection handling, prices, terms, next script step
- Knowledge base and price list search during the call without switching windows
- A live call checklist: what the rep has covered and what they missed
- Call summary and next step written to your CRM after the call
- Scoring of every call against your checklist, with quotes as evidence
- A personal coaching plan for each rep based on their own calls
- Processing on our own LLM, with no calls sent to third-party models
What you get
- A prompt panel for reps in the browser or inside your CRM
- A configured library of prompts, objections and prices
- Integration with your telephony and CRM
- A manager dashboard of scores and coaching plans
- Training for reps and managers on using the system
How we measure the result
- Average call score against the checklist before and after launch
- Ramp time for new reps to reach target
- Call to next deal stage conversion by rep
- Share of calls where the rep quoted current prices and terms
Systems and stack
Industries
Questions
How much does real-time call coaching cost?
From $7,000. The price depends on your telephony and how we access the audio stream, the size of the prompt library, CRM integration and the number of reps. We give a fixed estimate within 2–3 days after discovery. Streaming transcription minutes are billed separately.
Are the prompts fast enough to keep up?
Speed depends on your telephony and how we access the audio stream. So we measure it on live calls during the pilot, before rolling out to the whole team. AI sometimes gets it wrong or suggests the wrong answer, so the rep always decides what to say. We review unhelpful prompts every week.
Which telephony works with it?
We need access to the live audio stream. We work over SIP and with cloud PBX and contact center platforms that expose the stream. During discovery we check your setup before fixing the estimate.
Is it legal to analyse sales calls in the EU?
Yes, with a lawful basis and clear notice to both parties, as GDPR requires. We sign a DPA, process calls on our own servers and keep only what you need. The EU AI Act limits emotion recognition at work, so we score conversations, not employees’ emotions.
How long does implementation take?
Between 6 and 8 weeks. We start with post-call scoring, which works with any recordings. Then we add real-time prompts for a pilot group. After that we roll out to the whole sales team.
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