Customer data platform: one profile across all channels, segments for marketing and sales
We build a single customer base from POS, website, CRM, messengers and calls. One customer becomes one profile with full history. Segments flow automatically to ad platforms, email tools and sales teams.
What hurts
The same customer lives in five places. In the POS by phone number, in the online store by email, on Instagram under a nickname, in the CRM with a typo in the surname. Nobody sees their full history.
Marketing cannot build a simple segment. For example, people who bought in store but never online and opened an email last month. Every request like that becomes a week of analyst work.
Ads target people who bought yesterday. A sales rep calls a customer without knowing about their complaint in chat. The customer feels the company does not remember them.
What we build
- A map of every customer touchpoint and data source
- Connectors for POS, website, CRM, messengers, telephony and loyalty programme
- Identity resolution by phone, email, loyalty card and rules
- One profile with purchase, ticket, call and email history
- A segment builder marketers can use without a developer
- Segment sync to Meta Ads, Google Ads, email tools and CRM
- Consent tracking and GDPR erasure request handling
- A dashboard of base size, activity, channels and data quality
What you get
- A working CDP in your cloud or on your server
- Configured connectors to sources and ad platforms
- A starter set of segments and a guide to the segment builder
- Documentation of identity rules and the data model
- Training for marketing and sales
How we measure the result
- Number of duplicates merged into one profile
- Share of customers present in more than one channel
- Time from segment idea to campaign launch
- Campaign results on CDP segments versus the full base
Systems and stack
Industries
Questions
How much does a CDP implementation cost?
From $10,000. The price depends on the number of sources, the size of the base and how many destinations receive segments. POS, web and CRM cost less than ten systems with a loyalty programme and a contact centre. The estimate is fixed 2-3 days after discovery, and we cover any overrun that is our fault.
How is this different from a CRM?
A CRM manages deals and sales work. A CDP gathers all customer data from every system, including the CRM, into one profile. The CRM then receives a fuller record and ready segments from the CDP. One does not replace the other.
Off-the-shelf CDP or custom build?
It depends on volume and budget. For many companies a warehouse on BigQuery or PostgreSQL with our connectors is enough, with no monthly licence. For others a packaged CDP fits better. We compare both options during discovery with total cost of ownership.
How do you handle personal data?
A CDP is built on personal data, so security is central. Data stays in your infrastructure or on a dedicated server in the EU (Hetzner, Germany). We track consent and process GDPR erasure requests. We hold ISO/IEC 27001:2022 and sign an NDA and a DPA before access.
How accurate is profile matching?
Exact matches by phone or email merge reliably. Fuzzy cases, such as the same name and a similar number, are sometimes merged wrongly by rules. So those pairs go to review, and we tune rules together with you on real examples.
Who looks after the CDP after launch?
We add sources and segments as marketing needs them. We watch matching quality and connectors, because ad platform APIs change. Your team can run it from the documentation, or we support it under an SLA.
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We reply within one business day. 30 minutes to tell you whether it is worth doing and what it costs.